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Table Of Contents

How Search Engines Work                                       3

Picking Your SEO Company                         5

Choosing The Proper Keywords                     9

Boosting Your Ranking                                            13

Increasing Your Link Popularity                    16

Maintaining Your Rankings                                  20

The Top Search Engines                                  24

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How Search Engines Work

Search Engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various Search Engines work, but they all perform three basic tasks:

They search the Internet - or select pieces of the Internet - based on important words,

They keep an index of the words they find, and where they find them, and

They allow users to look for words or combinations of words found in that index.

Early Search Engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top Search Engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

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